The on-demand digital economy and the higher than high standard set by companies like Amazon and Zappos have created a new kind of consumer—the NOW customer who is always on (and always online) and expects rapid resolutions and engaged interactions from brands at all times and across every touchpoint. Anything short of meeting the NOW customer in *their* moment amounts to customer neglect.

Kick off MOMENTOUS with an energizing discussion about the incredible opportunities customer service, support, marketing and eCommerce professionals have to meet customers in their moment and embrace a NOW approach to CX. This session will set the tone for the rest of the conference by detailing how brands can and should be evolving their approach to meet and exceed the expectations of the NOW Customer, with what we call NOW CX.