Nicole France is Vice President and Principal Analyst at Constellation focusing on customer experience as an enterprise-wide team sport. Her research examines the interrelationship between sales, marketing, service and customer engagement—and how to make it work effectively to drive growth. She evaluates the tools as well as the principles and practices that generate the best results in the real world. France brings over twenty years of experience as both a technology analyst and practitioner. In her spare time, she flies small planes, scrapes a lot of old paint, and enjoys hiking with her family.