Gen-Zers are part of the first completely digital generation who grew up expecting instant gratification. These are the consumers who have an inherent demand that their brands will provide convenience, speed, and availability across the entire experience they deliver, because that’s all they’ve ever known. 

These expectations are by no means exclusive to this generation of consumers. While these expectations have permeated every generation, Gen-Z epitomizes the type of customer that brands must ensure they understand and are equipped to engage.  

In this panel session, learn from speakers across eCommerce, marketing, and CX who will lend their voice to how brands can increase loyalty and create fans by catering to the Gen-Z consumer.